Roma Oversees Study About Hip-Hop’s Impact on Culture
The pervasiveness of hip-hop culture will now be understood via an expansive in-house survey Roma helped oversee. The study will be sent to brands, agencies and other business stakeholders, parsing the genre’s role in mainstream popular culture.
Billboard got an early look at “Gen Hip Hop,” which reads more like a coffee table book than a white paper. Based on poll data and expert interviews, the study parses connections between the genre and millennials and Gen Zers, as well as more general stats about the 13-34-year-old demographic.